New York Yankees News Recap: CC, Joba and Manny

CC Sabathia‘s never has a good second-game of Spring Training. Adding his line from today’s gives him a total of 15 runs allowed in 6.2 innings over the last three years. As long as he gets it out of the way now.

Joba Chamberlain followed him and didn’t fare much better, getting tagged for two runs in an inning of work.

On the bright side, the offense finally woke up (and scored eight runs): Brett Gardner had two extra-base hits while Jesus Montero and Jorge Vazquez each went 2-3. 

Star-divide

He has as good stuff as I’ve seen. I compare it to Kershaw, or even more polished than Kershaw, which is pretty good.

An anonymous scout said he has the “most impressive arm” of anyone he’s seen in Spring Training. (I have to assume he meant among non-major leaguers.) What I hope happens is this: he throws about 120 innings between Trenton and Scranton, and when he nears his innings cap, he’s promoted to help the Yankee bullpen… and everytime he has a good outing, Joe Girardi and Brian Cashman must preface and follow every statement with, “He is a starter, he is a starter, he is a starter, he is a starter… he is a starter in case you missed it.” We don’t want Joba 2.0.

  • Phil Hughes makes his second start today. The regular infield is expected to start the game; we’ll also see Martin, Jesus Montero, Andruw Jones and Eric Chavez making appearances.
  • Alex Rodriguez said this is the best he’s felt in the last three years. In another interview, Hank Aaron criticized A-Rod’s focus –

If his focus would be the same as Jeter, then I think that he can do some great — he’s already done some great things — he can do some even greater things. I think sometimes it wavers. . . . It (doesn’t) stay on the same level.

  • Jorge Posada is adapting to his role as a teacher for the 2011 crop of catchers.
  • A U.S. diplomat referred to the president of Iran as “the George Steinbrenner of Iran.” Hank didn’t like it.
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Martin’s demise came from within

TAMPA, Fla. – Russell Martin(notes) was in the New York Yankees clubhouse, sitting along the far wall that is catchers row, recalling “the brotherhood” he’d left in Los Angeles.

The new generation of Dodgers twice had been to the brink of the World Series. The young men, most of whom met while teenagers, were convinced they were the future as well as the present, an idea that assumed its hollow swagger when Manny Ramirez(notes) was hitting home runs.

Martin, of course, was the catcher, so in the middle of everything, hitting all over the lineup, tending to the pitching staff, running the bases with abandon.

This was an athlete who happened to play baseball, a ballplayer who happened to play catcher, a kid barreling into his prime and already decorated with All-Star appearances and a Gold Glove.

Scattered over the field, they were the reincarnation of Garvey-Lopes-Russell-Cey,Matt Kemp(notes) in center, James Loney(notes) at first, late-comer Andre Ethier(notes) in right, Andy La Roche coming at third, Chad Billingsley(notes) orJonathan Broxton(notes) on the mound, and Martin, the Canadian-born third baseman having taken so easily to a new position, at catcher.

He sighed.

“Then,” he said, “slowly the business side takes over.”

And it’s sad, really, to hear Russell Martin say that, to release himself from the responsibility of why he’s here and not there.

Since being non-tendered by the Dodgers, a decision team management agonized and debated over, Martin has hinted at off-field distractions and offered vague explanations for why he’d become so ordinary before he’d turned even 28.

He’d been so tough, so game. He’d played to every corner of every inning, until the ball stopped rolling.

And then, for whatever reason, he didn’t. He kept changing body types. He wore down. His blew out his hip mid-summer because he miscalculated a play at the plate, when he needed to go in hard and aggressive and instead went in soft.

He was never soft.

Martin wore the rigors of the game like a shield, because of where he came from and how much ground he’d covered to make it. Grady Little and Joe Torre, former catchers themselves, played him to exhaustion, and Martin asked for more.

His explanation: “I’ve had people tell me I couldn’t do this or that my whole life.”

Then, little by little, he began proving them right.

He couldn’t hit for average or power like he had. He couldn’t steal a base. He couldn’t get his body over to block a ball in the dirt when a backhanded swipe at it would do.

And so the notion that business took over, beyond the fact the Dodgers would rather not commit millions to a player in apparent steady decline, lacks the one ideal that had always made Russell Martin Russell Martin: Accountability.

The fact is, he played himself here, to New York, to a job holding the door for prospect Jesus Montero(notes), to a season in which he must prove he is not sliding into a journeyman’s career of Sunday starts.

Russell Martin says he’s rediscovered passion for the game.
(Charlie Neibergall/AP)

Not that his current job is so terrible. It’s not. He’s a Yankee, so a winner by association. He’ll be paid a healthy $4 million. There is no better place for a man to retake his work’s bearings, and to stop whimpering about what went wrong, because here no one will listen. The Yankees didn’t raise Martin like the Dodgers did, and so won’t agonize over the decision to ask him to leave. For one, they have options better than Rod Barajas(notes), the 35-year-old drifter who took Martin’s job in L.A.

I don’t know why Martin went skittering away from what made him a good ballplayer. I get the sense he does, and I don’t think he believes he’s not a Dodger because Frank McCourt wouldn’t (or couldn’t) afford him. And that’s Martin’s only hope, that he gets it, that he understands career revival lies within himself and not in the Los Angeles Dodgers’ accountant’s head.

He said he’s in great shape, that the labral tear in his hip is healed and won’t hinder him, and that his surgically repaired knee soon will be fine. He was expected to catch his first game for the Yankees on Friday night against the Boston Red Sox. Joe Girardi and Brian Cashman will watch closely in the coming weeks, because if Martin’s hip or knee won’t hold up, then they’ll have to consider more of the 21-year-old Montero, the serviceable Francisco Cervelli(notes), or the 22-year-old Austin Romine, who’s never caught a game above Double-A, or the 39-year-old Jorge Posada(notes), currently slated for DH duty.

Martin, for his part, explained that he is “passionate about being out there,” that he feels “a lot more positive” than he did in his final months or years as a Dodger, and that, you know, “Not that I got complacent, but it almost got to the point I wasn’t having fun.”

He amended that, adding, “I was grinding, man. I wasn’t having any fun.”

He’d lost the faith of his employers, and then a couple months to the hip injury, and finally his job. Now he’s fortunate to be where he is.

“All I want to do,” he said, “is go out there and prove, ‘Look, you guys made a mistake.’ ”

Those guys didn’t make the mistake, however.

Martin will wear a knee brace in the short term, which is much less obtrusive than a crutch, but not as sturdy either. The brotherhood is gone. There is only Russell Martin and what – and who – he plans on being.

“I need to prove myself to myself,” he finally said, and that sounds a lot closer to the truth.

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Black And White Hats In The Mainstream Spotlight

Search engine optimization is not something that comes up in light conversation at cocktail parties. In fact, people who work in the business often go out of their way to avoid talking too much about it.

Which is why seeing the subject of SEO so prevalent in the mainstream media these last eight weeks or so has been so disorienting. For the first time in my career, knowing a lot about the relatively obscure world of organic search results and how they’re arrived at has been something of an asset socially. 

Yesterday’s huge story in the Sunday New York Times by David Segal has to be the capper. Starting on the front page of the business section and running to two separate pages inside, it was the first major piece of enterprise reporting on SEO in a mainstream paper I’ve ever seen. (I still subscribe to the paper version on Sunday; otherwise I read the Times on my iPad.) Segal tossed around phrases like black hat and white hat with great authority.  And the gotcha moment — when the reporter confronted Google’s Matt Cutts with the results of an investigation into a link scam by an SEO firm hired by JCPenney that effectively gamed the Google algorithm — was riveting.  Riveting!

There was even a pseudonymous source who demanded an expensive, foie-gras-heavy dinner to explain in whispered tones the ins-and-outs of the black-hat SEO game.  Thrilling! 

It all started when Demand Media filed for its IPO, which it completed late last month after raising $150 million or so from investors betting on its content milling operation.  Dozens of elite news organizations reported on the company, its practices, and those of its counterparts at work inside AOL and Yahoo. 

Then, the Huffington Post was bought by AOL for $315 million, which turned everyone’s attention to how it is HuffPost came torival the Wall Street Journal in value.  After all, HuffPost existed for years on nothing more than screaming headlines and brief snippets that pointed to the news organizations that actually do reporting, together with a bevy of bold-faced names who contribute blog posts free of charge.  It’s only recently started to add a paid staff of investigative and opinion journalists. 

In yet another New York Times piece last week, Claire Cain Miller wrote about the HuffPost strategy, which involves heavy social graph optimization together with an equally healthy dose of highly effective SEO tactics, mostly of the white-hat variety. 

The notable downsides to all this SEO and social activity are two consequences.  The first, according to Cain-Miller, is an abandonment of core journalistic drivers:

“Models like these could pave the route toward profitable journalism in a post-print world, some analysts say – or, others worry, drive online media to publish low-quality articles that are written to appeal to search engines instead of people.” 

(Tim Rutten of the Los Angeles Times writes movingly on this subject.)

The second downside is the consequence for search engine results and the trust people put in them.  In yesterday’s article exposing Penney’s black-hat practices, it was pointed out that European regulators are investigating whether or not Google regularly turns a blind eye to the nefarious SEO activities of its big PPC advertisers like JC Penney.   

Google’s Cutts emphatically stated that there’s a church/state-like separation between the PPC guys and the natural search guys at Google.  And, he said, they are at work finessing the algorithm to ensure Penney-like scams are detected earlier and corrected more immediately. 

Which makes one wonder if the Demand Medias of the world face numbered days in terms of their core business models.  Back when I worked at Technorati and its pages of topically focused social media were regularly neck-and-neck with Wikipedia in organic search results, we were riding high from the traffic Google was driving our way.  Then, Google decided our pages, which we viewed as rich mash-ups of all the best producers of social media around a given topic, were merely other pages of search results.  So they demoted us, sending us to the equivalent of Siberia in their search results (which is to say, page two).  It was a devastating blow at the time. (Technorati has recovered nicely by focusing on its blog ad network.)

While Demand Media’s investors and founding executives did very well with their IPO (as did Arianna Huffington in her sale), it may, ultimately, come at quite a cost to its investors.  Everything, it seems, depends upon what Google will do. 

Publicity has its downside.  But there’s an upside to the spotlight Demand Media shined on SEO practices: I’m suddenly popular at all the parties.

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Taylor gets by with lots of hats, Locks of Love

Taylor gets by with lots of hats, Locks of Love

Posted: Wednesday, Feb 23rd, 2011

 
Taylor Sik, 5, shows off one of the many hats she wears to cover her hair loss, which is caused by alopecia. She has been measured for a hairpiece that will be given to her by Locks of Love.
 

• Brookings kindergartner learns to cope

Taylor Sik likes hats. She has lots of them. Her favorite colors are pink, purple and green. 

Her hats match her outfits and keep her head warm; they also provide a sense of security and privacy for the 5-year-old Brookings kindergartener who has lost all her hair. 

Taylor has alopecia, a common auto-immune disease that has resulted in the loss of hair on her scalp. The disease can occur elsewhere on the body. What starts as alopecia areata can progress to a total loss of hair on the scalp (alopecia totalis) or a complete loss of body hair (alopecia universalis), including eyebrows and eyelashes. The disease is cyclical and highly unpredictable; it affects more than 4.7 million people in the United States.

Crystal Sik, Taylor’s mother, explained how her daughter’s case was diagnosed and the course it has taken: “Right before pre-school, about two years ago, she had just a dime-sized bald spot. We went to a dermatologist in Sioux Falls, and he put her on some steroids, and it grew back in and was fine.

“Then probably two months before Christmas (2010), she got a quarter-sized bald spot about the top center. She was put back on the steroids.

“It wasn’t doing anything; in fact it was getting bigger. By Christmas I was running my hand through her hair and just pulling out chunks. It was just falling out.”

Every person is different

Crystal understands well the way alopecia works and explains it nicely in a layperson’s language.

She notes that in her daughter’s case, it started as alopecia areata and progressed to alopacea totalis.

Crystal said, “We went to Sioux Falls, and he (the dermatologist) said her eyebrows are all very healthy. Those are fine; but he didn’t see any hair growth yet.” But she was told that if Taylor’s hair loss progressed to alopecia universalis, “if she were to lose her eyebrows and stuff, the chances that it could come back from that are slim to none.”

She added that for her daughter’s hair, “She could either get it and lose it, get it and lose it her entire life, or it could just not come back; every person is different.

“They don’t know a whole lot about it, other than they think it might be hereditary.”

Cautious use of steroids

Alopecia per se cannot be cured; in some cases it can be helped and held at bay. For now Taylor is being treated with a steroid cream and Rogaine for women.

Crystal said, “Basically what we need to do is to try to stimulate that growth.” But caution is the rule when using steroids, especially in the treatment of children.

She explained, “What we’re trying to do initially is to wake up the hair, stimulate it make it grow again. It’s never dead; it’s just sleeping. That’s why there’s always that chance that it will just pick up one day and start growing.”

Taylor’s case is now also being followed by a children’s dermatologist in Eagan, Minn., who will work in conjunction with the Sioux Falls dermatologist, so Crystal “won’t have to drive to Minneapolis all the time.”

Shy, quiet girl

Her mother admits that Taylor is “pretty shy and real quiet to where she kind of bottles things up and doesn’t really say what she’s feeling. We had to convince her to shave her head this last weekend, because we had to make a mold of it for Locks of Love.” (Locks’ website notes that it is a non-profit public organization that provides haipieces to children under 21 who are suffering long-term hair loss due to a medical condition.)

Crystal said her daughter did on one occasion express that “she hates this, doesn’t want this disease, she wants her hair back. She had tight, tight ringlets that probably sat about to the middle of her back or a little lower.”

Taylor being accepted for receiving a Locks of Love hairpiece had one downside; it meant having the remainder of her hair shaved off so an accurate mold of her head could be made.

A lesson in empathy

She got to pick the color of hair she wants – but she won’t have curly hair. 

“They just can’t do that,” her mother said.

Not surprisingly, Taylor’s hats and hair loss have drawn the attention of her 21 fellow classmates in the kindergarten class of Lori Schaefer at Medary Elementary School. For Schaefer, that turned out to be an opportunity for a lesson in empathy for her students, at their level.

She said, “I didn’t use the term (alcopecia). But students are perceptive, and questions arose.” Schaefer added, “We wouldn’t be teachers if we weren’t (empathetic). As teachers we have empathy toward people.”

And Taylor did show her head and allow students to see her hair loss.

Taylor’s parents are Gary and Crystal Sik; they have two other children: Natilee, 9, a third-grader at Medary, and Trevor, 8 months old.

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